Articles
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...
Read MoreCornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...
Read MoreWikipedia Page Deleted: How to Recover Your Knowledge Panel
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...
Read MoreManaging International Variations of Knowledge Panels
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...
Read MoreManaging the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...
Read MoreGoogle Business Profile: What You Need To Know
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you...
Read MoreThe Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know
What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and...
Read MoreGoogle’s Multiple Knowledge Graphs (Knowledge Graph Verticals) - What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)....
Read MoreSimple Explanation of Machine Learning in Google’s Algorithm(s)
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...
Read MoreThe Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now...
Read MoreInfinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process™. The Kalicube Process is a...
Read MoreRight Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...
Read More