BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
Google’s Knowledge Panel Algorithm - What You Need to Know
What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge…
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Google’s Knowledge Vault Algorithm - What You Need to Know
What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube® has identified three Knowledge Algorithms of Google that…
How To Claim a Knowledge Panel in Google
Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a…
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,…
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
What Happens When You Claim a Knowledge Panel?
A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge…
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)…