Articles

Entity Maturity in SEO: What You Need To Know

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

Left Rail of a Google SERP: What You Need To Know

What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...

Knowledge Panel Spam: What You Need To Know

What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of...

First Party Websites: What You Need To Know

What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...

Second Party Websites: What You Need To Know

What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...

Google’s Knowledge Graph: What You Need to Know

In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...

8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains...

Entity Equivalents in SEO - What You Need to Know

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...

the kalicube process has solved digital marketing

what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...

Google’s Knowledge Extraction Algorithm - What You Need to Know

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

BrandTech: What You Need To Know

What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...

Jason BARNARD