the future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need…
Understanding and Credibility: A Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use…
Brand SERPs You Really Should Be Tracking (and Improving)
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and…
Personal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it…
Why The Kalicube Process is the ultimate Search Engine Reputation Management strategy for the AI era
Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re…
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
Article by Jason Barnard, published by Search Engine Land Here’s How to Optimize for Llms, Knowledge Graphs, and Modern Search Engines and Build a Digital Footprint Recommendation Engines Trust. SEO is all about…
What AI says about you when you’re not in the room
Published on Marketing Tech April 24, 2025 (Muhammad Zulhusni) In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the…
Are AI Chatbots Replacing Search Engines?
SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on…
The existential threat no one’s talking about: your personal brand in the age of AI
You’re building a business. You’re investing in your personal brand. You’re showing up on podcasts, stages, LinkedIn, even the press. But here’s the truth: none of that matters if Google…
Why entity SEO is now the most important digital strategy for your personal and corporate brand
If you’re serious about scaling your business, securing high-value deals, or building long-term brand authority in search and AI, then this message is for you. You’ve already heard of SEO….
Controlling Your Digital Legacy: Mastering Personal Brand in the AI Era with Jason Barnard
Show some love or send your feedback (https://www.buzzsprout.com/twilio/tex…) What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how…
The biggest misconception CEOs have about their digital presence
Most entrepreneurs I speak with believe their personal brand is in good shape online. They’ve been on 15 podcasts, written a book, featured in Forbes… Surely Google and ChatGPT get…