“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that…
Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in…
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand Let’s talk about something most entrepreneurs avoid until it’s too late: your legacy. Not the theoretical,…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand If any of these have even crossed your mind – launching a book, raising a fund,…
When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search…
“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every…
If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper –…
Article by Jason Barnard, published by Search Engine Land Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand…
If you’re a business leader, investor, speaker, consultant or entrepreneur building your reputation – this question is more urgent than it sounds. And the consequences are more expensive than you…
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and…
The hidden cost of doing nothing: why entrepreneurs must optimize their personal brand for bottom-of-funnel decision-makers Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal…
