“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every…
If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper –…
Article by Jason Barnard, published by Search Engine Land Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand…
If you’re a business leader, investor, speaker, consultant or entrepreneur building your reputation – this question is more urgent than it sounds. And the consequences are more expensive than you…
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and…
The hidden cost of doing nothing: why entrepreneurs must optimize their personal brand for bottom-of-funnel decision-makers Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal…
In today’s AI-driven, hyper-competitive digital landscape, your personal brand isn’t a vanity project – it’s a strategic business asset. Whether you’re building a business empire, planning your next career move,…
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape…
Published on Medium December 3, 2024 (Chad Silverstein) One of my best unconventional decisions was to work one-on-one with three different business coaches, rather than just one. Each coach brought…
Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide…
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far…
Extract from: 19 Strategies For Successfully Attracting Potential Business Investors, published on Forbes October 10, 2024. 10. Develop A Marketing Strategy To Generate Demand Innovative companies creating new categories often solve pain…
