Articles
The simple 5 minute explanation of Artificial Intelligence and Machine Learning
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...
Read Morethe 3 pillars of seo - Understandability Credibility Deliverability
the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based...
Read MoreSemantic HTML5 for Content Writers - The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...
Read MoreAdvanced techniques to be the Featured Snippet: Position 0 - A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
Read Morethe future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Read MoreUnderstanding and Credibility: A Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...
Read MoreKalicube Online Reputation Management Spectrum
Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3, 2025 by Jason Barnard In the age of Google and generative AI, your online reputation is no longer just about what...
Read MorePersonal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...
Read MoreKalicube Online Reputation Management Spectrum
Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3, 2025 by Jason Barnard In the age of Google and generative AI, your online reputation is no longer just about what...
Read MoreWant to Protect Your Online Reputation? Then Take Control of Google and AI.
Want to Protect Your Online Reputation? Then Take Control of Google and AI. Published on kalicube.com May 3, 2025 by Jason Barnard Google and AI don’t reflect reality.They reflect the data...
Read MoreWhy The Kalicube Process is the ultimate Search Engine Reputation Management strategy for the AI era
Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...
Read MoreHow Maryanna Franco Completely Updated the Google Search and AI Results After Her Name Change in Just 7 Days (And Why It Matters for Business)
How Maryanna Franco Completely Updated the Google Search and AI Results After Her Name Change in Just 7 Days (And Why It Matters for Business) Published on kalicube.com April 29,...
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