Articles
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
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What AI says about you when you’re not in the room
What AI says about you when you’re not in the room Published on Marketing Tech April 24, 2025 Muhammad Zulhusni In this age of generative AI, what machines say about...
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Are AI Chatbots Replacing Search Engines?
SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...
Read MoreThe existential threat no one’s talking about: your personal brand in the age of AI
You’re building a business. You’re investing in your personal brand. You’re showing up on podcasts, stages, LinkedIn, even the press. But here’s the truth: none of that matters if Google...
Read MoreWhy entity SEO is now the most important digital strategy for your personal and corporate brand
If you’re serious about scaling your business, securing high-value deals, or building long-term brand authority in search and AI, then this message is for you. You’ve already heard of SEO....
Read MoreThe biggest misconception CEOs have about their digital presence
Most entrepreneurs I speak with believe their personal brand is in good shape online. They’ve been on 15 podcasts, written a book, featured in Forbes… Surely Google and ChatGPT get...
Read MoreWhat do Google and AI say about you when you’re not in the room?
You’ve heard the quote: “Your brand is what people say about you when you’re not in the room.”Jeff Bezos said that. Here’s the 2025 reality check: Your personal brand is...
Read MoreYour personal brand is part of your bottom line - here’s how much it really matters
In B2B, people don’t do business with companies. They do business with people. And as AI-driven search and research tools become the default across decision-making, your personal brand as a...
Read MoreDon’t ignore your personal brand online: here are the three risks you’re taking.
Most business leaders underestimate just how much their personal brand impacts their success - today, tomorrow, and for the long haul. If you’re not actively managing how Google and AI...
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Teaching AI Platforms About Your Personal Brand
Teaching AI Platforms About Your Personal Brand Published on Forbes Business Council April 16, 2025 by Jason Barnard If you care about beating the competition in search and research marketing for...
Read MoreWhy do Google and ChatGPT keep recommending my competitors instead of me
As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there - right...
Read MoreReasons to track brand-trigger phrases
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...
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