Articles

If you’re building your personal brand to grow your business, close deals, or attract opportunities, there’s a fundamental shift you need to understand:Google is no longer your only gatekeeper -...

How to Optimize Your Company’s Google Knowledge Panel Published on Search Engine Land April 4, 2025 by Jason Barnard Knowledge Panel cards are now live for corporate entities. Learn what’s...

If you’re a business leader, investor, speaker, consultant or entrepreneur building your reputation - this question is more urgent than it sounds. And the consequences are more expensive than you...

Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...

The hidden cost of doing nothing: why entrepreneurs must optimize their personal brand for bottom-of-funnel decision-makers Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal...

In today’s AI-driven, hyper-competitive digital landscape, your personal brand isn’t a vanity project - it’s a strategic business asset. Whether you’re building a business empire, planning your next career move,...

Answer Engine Optimization Published on IMMWIT March 2025 by IMMWIT Team Coining of the term and early strategy In 2018, Jason Barnard helped formalize the term answer engine optimization. His...

Want Your Personal Brand to Stand Out in 2025? Make Sure It Wins in Search and AI Published on kalicube.com March 28, 2025 by Jason Barnard A traditional SWOT analysis might...

The Simple 3 Part Secret for Answer Engine Optimization (ChatGPT, Perplexity, Google Gemini and Google Learn About) Published on kalicube.com February 24, 2025 by Jason Barnard All Answer Engines / AI...

Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...

Successful Rule Breakers: Jason Barnard Of Kalicube® On How To Succeed By Doing Things Differently Published on Medium December 03, 2024. Chad Silverstein One of my best unconventional decisions was to work...

The X exodus - could Bluesky spike spark end of Elon Musk’s social media platform? Published on Sky News November 17, 2024. Mickey Carroll Jason Barnard, the chief executive of...