Articles

How I Stopped Letting Emotion Sabotage My Leadership - And How You Can Too Published on Entrepreneur and MSN June 27, 2025 by Jason Barnard Key Takeaways For years, I...

Published on jasonbarnard.com June 19, 2025 by Jason Barnard In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your...

Published on jasonbarnard.com June 17, 2025 by Jason Barnard In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You...

Published on jasonbarnard.com June 17, 2025 by Jason Barnard TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links - ranking...

What Is Answer Engine Optimization (AEO)? Published on AEO Checker June 14, 2025 by AEO Checker Team The term Answer Engine Optimization (AEO) was popularized to describe optimizing for this...

Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode Published on Search Engine Land June 11, 2025 by Jason Barnard Google’s AI Mode synthesizes answers from multiple background...

How to Train The AI Algorithm to Recommend Your Brand Published on Forbes Business Council June 3, 2025 by Jason Barnard Here’s something no one tells you when you’re building...

Published on jasonbarnard.com June 1, 2025 by Jason Barnard The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking:...

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

The 10 Best Experts in Generative Engine Optimization (GEO) in 2025 Published on BrilliantSEO May 24, 2025 by Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard...

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...

Your Reputation Isn’t What You Say It Is - It’s What Google and AI Say It Is Published on kalicube.com May 14, 2025 by Jason Barnard Why taking control of your...