Knowledge Graph Confidence Score in SEO: What You Need To Know
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge…
Dominant Entity in SEO: What You Need To Know
What is a Dominant Entity in SEO? A Dominant Entity is the entity that Google prioritises on a Google search for a Named Entity with an ambiguous name. When multiple…
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with…
Knowledge Panel Hopping: What You Need To Know
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…
Cornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
Wikipedia Page Deleted: How to Recover Your Knowledge Panel
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…
Managing International Variations of Knowledge Panels
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…
Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…
Google Business Profile: What You Need To Know
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…
The Anatomy of a Knowledge Panel (Knowledge Panel Template) – What You Need to Know
What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and…
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)….