Articles

Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

19 Ways B2B Businesses Can Optimize Their Sales Pipeline

Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025 4. Develop a strong personal brand In B2B, a CEO proactively building a...

Want to protect your online reputation? Then take control of Google and AI.

Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This...

Optimizing your personal brand for AI agents, assistive engines, and search - today, tomorrow, and the decade ahead

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

Which LLM Chatbots Should You Optimize For (SEO)

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question - but the wrong one. Here’s what’s actually happening: chatbots like...

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

The X exodus - could Bluesky spike spark end of Elon Musk’s social media platform?

Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what...

The Simple 3 Part Secret for Answer Engine Optimization (ChatGPT, Perplexity, Google Gemini and Google Learn About)

All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...

Want Your Personal Brand to Stand Out in 2025? Make Sure It Wins in Search and AI

A traditional SWOT analysis might help define your personal brand on paper - but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and...

How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)

Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...

Kalicube Online Reputation Management Spectrum

In the age of Google and generative AI, your online reputation is no longer just about what people say about you - it’s about what machines understand and repeat. And...

Jason BARNARD