Cornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
Wikipedia Page Deleted: How to Recover Your Knowledge Panel
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…
Managing International Variations of Knowledge Panels
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…
Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…
Google Business Profile: What You Need To Know
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…
The Anatomy of a Knowledge Panel (Knowledge Panel Template) – What You Need to Know
What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and…
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault)….
Simple Explanation of Machine Learning in Google’s Algorithm(s)
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of…
The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now…
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process. The Kalicube Process is a…
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
Entity Maturity in SEO: What You Need To Know
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a…