Introduction: The Fundamentals of Brand SERPs
Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect…
Glossary
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand…
Conclusion: Why Brand SERP Optimisation is the Cornerstone of Online Success
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard…
Chapter Ten: Tactics to Avoid and Mistakes Not to Make
Why cheating Google always backfires Jason Barnard emphasises that your Brand SERP is your digital business card—it reflects the world’s perception of your brand. When the Brand SERP is accurate,…
Chapter Nine: Optimising Google Ads
Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that…
Chapter Eight: SEO Tactics, Techniques, and Strategies
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of…
Chapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary…
Chapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features….
Chapter Five: Dealing with results you don’t control on your Brand SERP
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,…
Chapter Four: Improving results with partial control on your Brand SERP
Why third-party results can help—or hurt—your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party results are a double-edged…
Chapter Three: Managing social media for your Brand SERP and business growth
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence…
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your…