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Jason BARNARD

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Jason BARNARD
Digital Marketing » The Kalicube Process » Courses

Courses

Kalicube Courses – Full Synopsis

1. Brand SERPs Foundations Course

This is your starting line—the essential toolkit for understanding and controlling what Google shows when someone searches your brand name. This course focuses on how to present your business through your Brand SERP, often described as your “Google business card.”

What you’ll learn:

  • Why your Brand SERP matters for conversions and credibility.

  • Tactics to avoid common SEO mistakes and stop sabotaging your own results.

  • How to optimize your homepage for Google’s understanding.

  • Strategies for triggering Rich Sitelinks to dominate more SERP real estate.

  • A breakdown of Google Ads optimization for your branded terms.

  • How to improve results you control, partially control, or don’t control (like third-party articles and review platforms).

  • How to leverage social media platforms for visibility and authority.

In short, it teaches you how to educate Google so it reflects your brand as you intend—and not how others might misrepresent you.


2. Knowledge Panel Course

This course is all about securing and managing your Knowledge Panel, the prominent information box that appears on the right-hand side of a brand search in Google.

What you’ll learn:

  • The three algorithms Google uses to generate and update Knowledge Panels.

  • The process of building Google’s confidence in your entity (your brand, business, or person).

  • The “Entity Home” strategy—how to use your website as a single source of truth.

  • How to choose and influence the images, logos, and information that Google displays.

  • How to get into the Knowledge Vault and maintain your presence.

  • Both technical (“geeky”) and non-technical (“non-geeky”) ways to connect your digital ecosystem.

  • How to claim, correct, and maintain your Knowledge Panel over time.

In essence, you’ll learn to turn Google into your brand’s press secretary—accurate, reliable, and on-message.


3. Negative Results Course

If your Brand SERP has negative, irrelevant, or damaging results, this course is your defense strategy.

What you’ll learn:

  • How to leapfrog unwanted content by promoting better content you control or partially influence.

  • Tactical approaches to push down forums, third-party articles, and negative reviews.

  • How to analyze opportunities for leapfrogging using Kalicube’s framework.

  • Ways to strengthen positive narratives to protect against future negative results.

This course is the digital reputation management playbook, giving you the tools to handle issues before, during, and after a Brand SERP crisis.


4. SERP Features Course

A course for those ready to dominate with visual and functional SERP enhancements like image boxes, Twitter boxes, and People Also Ask (PAA).

What you’ll learn:

  • How to trigger and optimize video boxes, image boxes, Twitter boxes, and PAA.

  • The mechanics behind ranking for these rich elements.

  • Techniques to maintain your presence in these visually appealing and high-authority spots.

  • How Google chooses which features to show and what you can do to influence it.

This is the course that helps you stand out, not just show up.


Final Word

Each Kalicube course builds on the last, moving from foundation (visibility) to trust (Knowledge Panel), then to reputation control (negative results), and finally authority (SERP features).

Whether you’re a business owner, marketer, or reputation manager, these courses empower you to own your narrative in Google—strategically, consistently, and with measurable impact.

Let me know if you’d like a one-paragraph elevator pitch or if you want this structured into a course comparison table!

Brand SERPs Foundations Course

Brand SERPs Foundations Course: Introduction

Jason Barnard speaking: In this fundamentals course, we’ll focus on the things that are easier for you to optimize and look mainly at the results that are already on page one….

Knowledge Panel Course

The Knowledge Panel Course: Building Google’s Confidence in Your Entity

Building Confidence in Google’s Knowledge Panel – Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which…

Knowledge Panel Course

The Knowledge Panel Course: How Google Chooses What Photos and Logos to Show

The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage…

Knowledge Panel Course

The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the…

Knowledge Panel Course

The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly…

Knowledge Panel Course

The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the…

Knowledge Panel Course

The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a…

Knowledge Panel Course

The Knowledge Panel Course: The Google Knowledge Extraction Algorithm

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of…

Knowledge Panel Course

The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other…

Knowledge Panel Course

The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault….

Knowledge Panel Course

The Knowledge Panel Course: How to Change Information in a Knowledge Panel

How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do…

Knowledge Panel Course

The Knowledge Panel Course: How to Claim a Knowledge Panel

Jason Barnard speaking: How to Claim a Knowledge Panel (and When You Shouldn’t) Jason Barnard speaking: Hi and welcome. Why should you claim your Knowledge Panel? Firstly, because it prevents anyone else…

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  • Speaking
    • Conferences
      • Offline
      • Online
      • Kalicube Team Conferences
    • Podcasts
      • Jason’s Podcast
      • Guest Appearances
    • Talks and Interviews
      • Short Clips
      • Guest Appearance Videos
    • Webinars
      • Webinars as Guest
      • Webinars as Host
      • Answer Engine Optimisation
  • Articles
    • Articles By
    • Articles Contributed
    • Articles Citing
    • Articles About
    • Media and Mentions
  • Books
    • Your Instruction Manual for Google Knowledge Panels
    • The Fundamentals of Brand SERPs for Business
  • Companies
  • About
    • Jason Barnard is a serial entrepreneur
    • Jason Barnard is an award-winning innovator
    • Jason Barnard is an acclaimed speaker
    • Jason Barnard is a bestselling author
    • Social Media Accounts of Jason Barnard
    • Jason Barnard’s Entrepreneur Peers
  • Contact
  • Media Kit
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