Brand SERPs Foundations Course

Brand SERPs Fundamentals Course: Synopsis

Course Creator: Jason Barnard (“The Brand SERP Guy”)-

This foundational course is a practical, hands-on guide to understanding and improving your Brand SERP — the search result that appears when someone Googles your brand name. Led by Jason Barnard, this course empowers business owners, marketers, and digital professionals to take control of their brand narrative directly on Google’s front page.

Key Themes Covered:

• What Brand SERPs Are: Your Brand SERP is your digital business card — the first impression people see when they search your brand name.

• Why They Matter: A well-optimized Brand SERP improves conversion rates, reinforces credibility, strengthens client retention, and supports hiring, partnerships, and investment opportunities.

• How to Improve Them: The course breaks down actionable strategies to control and enhance the most visible and influential assets on your SERP.

You Will Learn How To:

• Optimize your homepage title and meta description for both desktop and mobile.

• Trigger and fine-tune rich sitelinks that provide users fast access to key parts of your site.

• Improve SERP elements you partially or fully control, like social media and secondary web assets.

• Manage unwanted or inaccurate results that you don’t control.

• Activate rich elements like videos, images, and Google Knowledge Panels.

• Use SEO and Google Ads as Brand SERP tools.

• Avoid common mistakes and shortcuts that harm your online visibility.

Who It’s For: This course is tailored for business owners, marketers, and brand managers at all levels — whether you’re just learning what a meta title is or you already know how to use Search Console and structured data. Lessons are modular and can be taken in any order to match your needs.

Outcome: By the end of the course, you’ll not only understand what makes a Brand SERP great — you’ll have the tools and confidence to build one that reflects your brand message accurately and convincingly.

Mantra:
A good Brand SERP is good for your bottom line. A great Brand SERP is great for your bottom line.