Knowledge Panel Course

Triggering and Managing Knowledge Panels: Course Synopsis

Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy

This advanced course teaches you how to trigger, manage, and optimize your Knowledge Panel — the fact box on the right-hand side of Google’s desktop search results that reflects how Google understands you or your brand.

Jason Barnard draws from over a decade of hands-on research and thousands of case studies to show you how to get Google to recognize your entity, present it clearly in a Knowledge Panel, and keep that panel accurate, stable, and rich with valuable information.

What You’ll Learn:

  • The fundamental concepts of Google’s Knowledge Graph and Knowledge Vault

  • How to define and communicate your Entity Identity to Google

  • How to create an Entity Home, the single point of truth Google uses to understand you

  • The importance of corroboration and how to find sources Google trusts

  • How to use both non-geeky (links and content) and geeky (Schema Markup) methods to educate Google

  • How to avoid pitfalls that can destabilize or corrupt your Knowledge Panel

  • Long-term strategies to move from a temporary Knowledge Panel to one anchored in Google’s main Knowledge Graph

Ideal For: Business owners, digital marketers, SEO professionals, and personal brands who want to gain reputation control, visibility, and authority in Google’s search results.

Why It Matters: A Knowledge Panel isn’t just a vanity feature — it’s a powerful business asset. It confirms your credibility, influences conversions, supports SEO, and improves your brand’s digital footprint across every platform.

The Knowledge Panel Course: Building Google’s Confidence in Your Entity

Building Confidence in Google’s Knowledge Panel - Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which...
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The Knowledge Panel Course: How Google Chooses What Photos and Logos to Show

The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage...
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The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...
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The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
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The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...
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The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
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The Knowledge Panel Course: The Google Knowledge Extraction Algorithm

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...
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The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...
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The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....
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The Knowledge Panel Course: How to Change Information in a Knowledge Panel

How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...
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