Negative Results Course
Negative Results Course: Synopsis
Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy
This essential course teaches you how to neutralize, remove, or push down the negative or inaccurate results that appear on your Brand SERP — whether they’re unflattering reviews, critical blog posts, hostile forum threads, or volatile employee ratings.
With step-by-step guidance, Jason Barnard shows you how to take back control of your brand’s online reputation by understanding how Google perceives negative content and how to strategically respond to it — both publicly and behind the scenes.
In This Course You Will Learn:
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How to handle low-scoring review platforms and turn them into assets (or bury them completely)
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How to manage third-party articles or blogs that reflect poorly on your brand — with or without contacting the author
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How to defuse and de-escalate forum threads before they spiral into reputation disasters
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How to use the Leapfrogging technique to drown negative results with positive or neutral content
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Tactical SEO and digital PR strategies for content you control or partially control
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How to dialogue with review platforms, bloggers, and forum moderators without triggering backlash
Course Mantra:
You can’t always delete a negative result — but you can outshine it.
Who Should Take This Course:
Founders, marketers, reputation managers, SEO professionals, and PR teams who need a practical, non-reactive approach to digital reputation management and Brand SERP optimization.