Negative Results Course

Negative Results Course: Synopsis

Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy

This essential course teaches you how to neutralize, remove, or push down the negative or inaccurate results that appear on your Brand SERP — whether they’re unflattering reviews, critical blog posts, hostile forum threads, or volatile employee ratings.

With step-by-step guidance, Jason Barnard shows you how to take back control of your brand’s online reputation by understanding how Google perceives negative content and how to strategically respond to it — both publicly and behind the scenes.

In This Course You Will Learn:

  • How to handle low-scoring review platforms and turn them into assets (or bury them completely)

  • How to manage third-party articles or blogs that reflect poorly on your brand — with or without contacting the author

  • How to defuse and de-escalate forum threads before they spiral into reputation disasters

  • How to use the Leapfrogging technique to drown negative results with positive or neutral content

  • Tactical SEO and digital PR strategies for content you control or partially control

  • How to dialogue with review platforms, bloggers, and forum moderators without triggering backlash

Course Mantra:
You can’t always delete a negative result — but you can outshine it.

Who Should Take This Course:
Founders, marketers, reputation managers, SEO professionals, and PR teams who need a practical, non-reactive approach to digital reputation management and Brand SERP optimization.

Negative Results Course: Leapfrogging With Results You Partially Control

Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content...
Read More

Negative Results Course: Leapfrogging With Content You Don’t Control

Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your...
Read More

Negative Results Course: Leapfrogging With Content You Control

Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...
Read More

Negative Results Course: Leapfrogging - Finding Opportunities

Jason Barnard speaking:  Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...
Read More

Negative Results Course: Dealing With Forums

Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to...
Read More

Negative Results Course: Third Party Articles and Blogs

Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...
Read More

Negative Results Course: Dealing With Review Platforms

Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even...
Read More