Entrepreneur, author, keynote speaker and innovator
This is your starting line—the essential toolkit for understanding and controlling what Google shows when someone searches your brand name. This course focuses on how to present your business through your Brand SERP, often described as your “Google business card.”
What you’ll learn:
Why your Brand SERP matters for conversions and credibility.
Tactics to avoid common SEO mistakes and stop sabotaging your own results.
How to optimize your homepage for Google’s understanding.
Strategies for triggering Rich Sitelinks to dominate more SERP real estate.
A breakdown of Google Ads optimization for your branded terms.
How to improve results you control, partially control, or don’t control (like third-party articles and review platforms).
How to leverage social media platforms for visibility and authority.
In short, it teaches you how to educate Google so it reflects your brand as you intend—and not how others might misrepresent you.
This course is all about securing and managing your Knowledge Panel, the prominent information box that appears on the right-hand side of a brand search in Google.
What you’ll learn:
The three algorithms Google uses to generate and update Knowledge Panels.
The process of building Google’s confidence in your entity (your brand, business, or person).
The “Entity Home” strategy—how to use your website as a single source of truth.
How to choose and influence the images, logos, and information that Google displays.
How to get into the Knowledge Vault and maintain your presence.
Both technical (“geeky”) and non-technical (“non-geeky”) ways to connect your digital ecosystem.
How to claim, correct, and maintain your Knowledge Panel over time.
In essence, you’ll learn to turn Google into your brand’s press secretary—accurate, reliable, and on-message.
If your Brand SERP has negative, irrelevant, or damaging results, this course is your defense strategy.
What you’ll learn:
How to leapfrog unwanted content by promoting better content you control or partially influence.
Tactical approaches to push down forums, third-party articles, and negative reviews.
How to analyze opportunities for leapfrogging using Kalicube’s framework.
Ways to strengthen positive narratives to protect against future negative results.
This course is the digital reputation management playbook, giving you the tools to handle issues before, during, and after a Brand SERP crisis.
A course for those ready to dominate with visual and functional SERP enhancements like image boxes, Twitter boxes, and People Also Ask (PAA).
What you’ll learn:
How to trigger and optimize video boxes, image boxes, Twitter boxes, and PAA.
The mechanics behind ranking for these rich elements.
Techniques to maintain your presence in these visually appealing and high-authority spots.
How Google chooses which features to show and what you can do to influence it.
This is the course that helps you stand out, not just show up.
Each Kalicube course builds on the last, moving from foundation (visibility) to trust (Knowledge Panel), then to reputation control (negative results), and finally authority (SERP features).
Whether you’re a business owner, marketer, or reputation manager, these courses empower you to own your narrative in Google—strategically, consistently, and with measurable impact.
Let me know if you’d like a one-paragraph elevator pitch or if you want this structured into a course comparison table!
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish…
Jason Barnard speaking: Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to…
Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to…
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The…
Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even…
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re…
Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything…
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great…
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a…
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and…
Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make…
Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and…
