SERP Features Course
SERP Features Course: Synopsis
Instructor: Jason Barnard (“The Brand SERP Guy”)
This in-depth course is your guide to unlocking the power of Rich Elements — the visual, multimedia components that bring your Brand SERP to life and position you as a trusted authority in your niche.
Jason Barnard walks you through the strategy, science, and SEO required to trigger, optimize, and control Rich Elements like:
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Knowledge Panels
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Video Boxes
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Image Boxes
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Twitter Boxes
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People Also Ask (PAA) Boxes
Each lesson is packed with actionable tips that demystify Google’s ranking mechanisms, teaching you how to “win the bid” for top SERP real estate with helpful, branded content that Google wants to show.
What You’ll Learn:
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How Google’s “Darwinism in Search” determines which elements appear (and how to influence it)
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The specific content strategies and SEO techniques that trigger Video and Image Boxes
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How to leverage Twitter’s direct pipeline into Google to get your tweets front and center
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Why PAA Boxes matter for brand control — and how to own those answers
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Practical methods to elevate your brand’s E-A-T (Expertise, Authoritativeness, Trustworthiness) in Google’s eyes
Ideal For: Marketers, brand managers, founders, and SEO professionals who want to transform dull 10-blue-link Brand SERPs into dynamic, persuasive digital business cards.
Why It Matters: Rich Elements not only enhance your Brand SERP visually — they replace blue links, give you more control, reduce bounce, and boost your brand’s perception at the exact moment someone is researching you.