Entrepreneur, author, keynote speaker and innovator
Instructor: Jason Barnard (“The Brand SERP Guy”)
This in-depth course is your guide to unlocking the power of Rich Elements — the visual, multimedia components that bring your Brand SERP to life and position you as a trusted authority in your niche.
Jason Barnard walks you through the strategy, science, and SEO required to trigger, optimize, and control Rich Elements like:
Knowledge Panels
Video Boxes
Image Boxes
Twitter Boxes
People Also Ask (PAA) Boxes
Each lesson is packed with actionable tips that demystify Google’s ranking mechanisms, teaching you how to “win the bid” for top SERP real estate with helpful, branded content that Google wants to show.
What You’ll Learn:
How Google’s “Darwinism in Search” determines which elements appear (and how to influence it)
The specific content strategies and SEO techniques that trigger Video and Image Boxes
How to leverage Twitter’s direct pipeline into Google to get your tweets front and center
Why PAA Boxes matter for brand control — and how to own those answers
Practical methods to elevate your brand’s E-A-T (Expertise, Authoritativeness, Trustworthiness) in Google’s eyes
Ideal For: Marketers, brand managers, founders, and SEO professionals who want to transform dull 10-blue-link Brand SERPs into dynamic, persuasive digital business cards.
Why It Matters: Rich Elements not only enhance your Brand SERP visually — they replace blue links, give you more control, reduce bounce, and boost your brand’s perception at the exact moment someone is researching you.
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re…
Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything…
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great…
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a…
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and…
