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Entrepreneur, author, keynote speaker and innovator

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Jason BARNARD

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Digital Marketing » The Kalicube Process » Page 4

The Kalicube Process

Negative Results Course

Negative Results Course: Leapfrogging With Content You Don’t Control

Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your…

Negative Results Course

Negative Results Course: Leapfrogging With Content You Control

Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish…

Negative Results Course

Negative Results Course: Leapfrogging – Finding Opportunities

Jason Barnard speaking:  Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to…

Negative Results Course

Negative Results Course: Dealing With Forums

Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to…

Negative Results Course

Negative Results Course: Third Party Articles and Blogs

Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The…

Negative Results Course

Negative Results Course: Dealing With Review Platforms

Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even…

SERP Features Course

SERP Features Course: Optimizing for People Also Ask (PAA Boxes)

Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re…

SERP Features Course

SERP Features Course: Triggering and Maintaining Twitter Boxes

Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything…

SERP Features Course

SERP Features Course: Triggering and Optimising Video Boxes

Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great…

SERP Features Course

SERP Features Course: Triggering and Optimizing Image Boxes

Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a…

SERP Features Course

SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)

Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and…

Brand SERPs Foundations Course

Brand SERPs Foundations Course: Tactics to Avoid and Mistakes Not to Make

Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make…

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  • Speaking
    • Conferences
      • Offline
      • Online
      • Kalicube Team Conferences
    • Podcasts
      • Jason’s Podcast
      • Guest Appearances
    • Talks and Interviews
      • Short Clips
      • Guest Appearance Videos
    • Webinars
      • Webinars as Guest
      • Webinars as Host
      • Answer Engine Optimisation
  • Articles
    • Articles By
    • Articles Contributed
    • Articles Citing
    • Articles About
    • Media and Mentions
  • Books
    • Your Instruction Manual for Google Knowledge Panels
    • The Fundamentals of Brand SERPs for Business
  • Companies
  • About
    • Jason Barnard is a serial entrepreneur
    • Jason Barnard is an award-winning innovator
    • Jason Barnard is an acclaimed speaker
    • Jason Barnard is a bestselling author
    • Social Media Accounts of Jason Barnard
    • Jason Barnard’s Lexicon
    • Jason Barnard’s Entrepreneur Peers
  • Contact
  • Media Kit
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