A paradigm shift where AI systems—not users—drive the search and discovery process, relying on entity-based trust, understanding, and recommendation.
The AI-First Search definition
This concept describes a paradigm shift where AI systems, not users, drive the search and discovery process. Instead of keyword-based ranking, it relies on entity-based trust, understanding, and recommendation.
How Jason Barnard uses AI-First Search definition
We optimize for the AI's decision-making process, not just for web pages. We feed the engine what it needs to confidently recommend our clients: clear identity signals, consistent corroboration, and authoritative content.
Why AI-First Search matters to digital marketers
This shift redefines SEO. Visibility now depends on how well AI understands and trusts your brand, not how well you rank for keywords. If you're not optimized for AI-first environments, you are invisible where it counts.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.