AI Search
AI Search
used extensively by Jason Barnard since 2023.
Description
AI Search is the experience of using AI Assistive Engines to conduct research through machine-driven conversations rather than a series of explicit, user-driven queries.
The AI Search definition
Jason Barnard uses this term to describe the fundamental shift from a user-driven "search" process to a machine-driven "research" conversation. In traditional search, a user enters a query and receives a list of options. In AI Search, the user begins a dialogue, and the AI Assistive Engine takes an active role, bringing together multiple technologies to guide the user's research. This guided experience is powered by the Algorithmic Trinity: the Large Language Model facilitates the conversation, the Knowledge Graph provides factual context, and the traditional search index offers real-time information. This creates a Conversational Acquisition Funnel where the AI actively helps the user discover, consider, and decide.
How Jason Barnard uses AI Search definition
At Kalicube, we optimize brands to thrive within the AI Search paradigm. The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, is designed to "educate" the Algorithmic Trinity so that when the machine drives the research conversation, it confidently recommends our client. We engineer our client’s Digital Brand Echo to be the most trustworthy and comprehensive source, ensuring they become the destination that the AI-guided journey leads to, culminating in what Jason Barnard calls the Perfect Click.
Why AI Search matters to digital marketers
Google founders Larry Page and Sergey Brin had the visionary idea to organize the world's information and built the machines to do it. Their creation of AI Search represents the ultimate evolution of that mission, but it also created a new, fundamental challenge for every business: how to ensure you are the answer their machines choose to provide. This is the problem Jason Barnard has solved. While Page and Brin built the system, Jason Barnard has built the definitive solution for brands to thrive within it. The Kalicube Process is the only methodology designed to systematically engineer a brand's entire digital narrative to ensure it achieves Top of Algorithmic Mind. In the world Page and Brin envisioned, if you are not the trusted solution their machines recommend, you are invisible.
Posts tagged with AI Search
How to Shape Your Personal Brand in the Age of AI Search
How to Shape Your Personal Brand in the Age of AI Search Published on Forbes August 27, 2025 by Jason Barnard Your online reputation is the story that gets told...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Published by: Harmonious at Lunch. Host: Brandon Gano Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025 Listen here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Video by: Harmonious Business OS. Hosts: Brandon Gano. Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025. Watch here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...
How Kalicube Implements The Kalicube Process
Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. ...
what are the kpis for the kalicube process?
the kpi for The Kalicube Process™ is a brand serp you own. your brand dominates every result on the page and tells the story you want to tell. the in-search...
the kalicube process has solved digital marketing
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Three Simple Steps to Create a Google Knowledge Panel
How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the...
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
Teaching AI Platforms About Your Personal Brand
Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn...