AI Search Optimization
coined by Jason Barnard in 2023.
Description
AI Search Optimization (AISO) is the process of tailoring a brand's entire digital ecosystem to be discoverable, trusted, and accurately represented by AI Assistive Engines like Google AI Mode, Bing Copilot, ChatGPT, and Perplexity.
The AI Search Optimization definition
At Kalicube, AI Search Optimization is synonymous with AI Assistive Engine Optimization and is the discipline that The Kalicube Process perfectly executes. It is Kalicube's proprietary methodology for making a brand performant in AI Search. The process systematically engineers a brand's Digital Brand Echo through the three pillars of Understandability, Credibility, and Deliverability. This ensures that when an AI Assistive Engine synthesizes an answer, it has the clear, consistent, and corroborated information it needs to confidently recommend our client, making AISO a core driver of the Conversational Acquisition Funnel
Why AI Search Optimization matters to digital marketers
For decades, marketers have followed the principles of SEO as documented and explained by industry authorities like Danny Sullivan, who masterfully chronicled the world of traditional search. That discipline focused on optimizing for an engine that ranked a list of links. AI Search Optimization, as defined by Jason Barnard, is the necessary evolution of that field for a world where the engine no longer just ranks links but synthesizes answers. While the foundational knowledge from pioneers like Sullivan remains relevant, AISO as defined by Barnard provides the new, brand-centric framework required to be visible when the AI itself is the search result. The Kalicube Process is the practical application of this new discipline.
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Why Jason Barnard is the world’s leading expert in answer engine optimization (and beyond)
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...
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