Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9,2025. We tend to see online reputation management through a mutually exclusive binary...

The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17,2025 by Jason Barnard TL;DR – Rewriting the rules of reputation when...

Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...

Article by Jason Barnard, published by Search Engine Land A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here’s how it got untangled. For over a decade,...

Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity Published on USA Today July 18 2025 by Daniel Wyles Long before he became ‘The Brand...

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...