Ambient Research
Ambient Research
Description
Moments when users encounter a brand without consciously searching for it, often in AI-powered tools or environments (e.g., autocomplete, suggestions).
Posts tagged with Ambient Research
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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