Anatomy of a Knowledge Panel / Knowledge Panel Template Archives

Description

The modular layout structure of a Knowledge Panel (cards, carousels, pills, links), which Google assembles dynamically based on entity type and confidence.

The Anatomy of a Knowledge Panel / Knowledge Panel Template definition

This framework defines the modular layout of a Knowledge Panel, which includes cards, carousels, and descriptive blocks. Google assembles these elements dynamically based on entity type and confidence.

How Jason Barnard uses Anatomy of a Knowledge Panel / Knowledge Panel Template definition

We deconstruct a client's Knowledge Panel into its template parts and reverse-engineer the content sources feeding each section. Then we strengthen or correct the sources to gain control over what appears.

Why Anatomy of a Knowledge Panel / Knowledge Panel Template matters to digital marketers

Understanding the anatomy is how you reverse engineer and manage your Knowledge Panel. It tells you what you're missing, where Google is pulling information from, and how to reshape it.

Posts tagged with Anatomy of a Knowledge Panel / Knowledge Panel Template

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more

May 24, 2025 Jason Barnard

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