Answer Boxes
An Answer Box is a SERP feature, such as a People Also Ask (PAA) box or Featured Snippet, that provides a direct, concise answer to a user’s query within the search results page itself.
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
Google Brand SERPs: Why You Must Dominate People Also Ask
Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an...
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide Published on SEMrush January 18, 2018 by Jason Barnard Featured Snippets, Answer Boxes or Position 0… whatever one chooses...
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