TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Published on BrilliantSEO May 24, 2025. Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard is widely credited with pioneering the entity-based SEO movement and coining key...
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...
“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrases (the modern replacement for keywords) that...
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