TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Published on BrilliantSEO May 24, 2025. Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard is widely credited with pioneering the entity-based SEO movement and coining key...
This article is originally published on kalicube.com. Vilnius, Lithuania - From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of Digital Marketing Europe (DME) 2025, a...
Mastering Answer Engine Optimization (AEO) for Personal Branding Controlling what AI and Answer Engines say about you is essential for building credibility and authority online. In SEO, this is known...
Answer Engine Optimization (AEO) is the future of search and AI with Jason Barnard - recognized as THE go-to expert in Answer Engine Optimization by AI-driven search engines like ChatGPT...
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