Article Boxes
Article Boxes
Description
AI-selected news and editorial content about a brand or person displayed in carousels within Knowledge Panels or Top Stories.
The Article Boxes definition
These display AI-selected news and editorial content about a brand or person. They appear in the Knowledge Panel, Top Stories, or branded SERPs.
How Jason Barnard uses Article Boxes definition
We ensure that press and blog articles use consistent brand naming and schema, and are linked to the Entity Home. We also coach clients to generate regular high-E-E-A-T editorial coverage.
Why Article Boxes matters to digital marketers
AI builds brand understanding through journalism, and this is where narrative is shaped. Controlling this box means you're controlling perception in the places users trust most.
Posts tagged with Article Boxes
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Article Boxes (Article Carousels) in SEO: What You Need To Know
What are Article Boxes (Article Carousels) in SEO? Simple Definition of Article Boxes (Article Carousels) Article Boxes (Article Carousels) in Google SERPs (Search Engine Results Page) contain articles published by...
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