Authoritative Sources
Authoritative Sources
Description
Factual Definition of Deliverability
Deliverability is the strategic process of ensuring a brand's valuable and helpful content is readily accessible to its target audience in the right format, at the right time, and in the right places across its entire digital landscape.
The Authoritative Sources definition
As the culmination of The Kalicube Process, Deliverability is the phase where a brand achieves omnipresence. It builds upon the foundation of Understandability (ensuring AI engines know the facts about you) and Credibility (proving you are a trustworthy and authoritative solution). Deliverability focuses on proactively creating and distributing valuable content that solves problems and answers questions at every stage of the customer journey. For AI Assistive Engines like ChatGPT, Google AI, and Perplexity, this means providing them with a rich library of content they can use to confidently introduce and recommend your brand as the best solution, effectively making you an irresistible choice for your target audience.
How Jason Barnard uses Authoritative Sources definition
At Kalicube, Deliverability is a critical component of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. This phase, typically beginning in month seven of an engagement, is where we implement a client’s bespoke content strategy across their entire digital ecosystem. This involves mapping the customer journey and producing content in multiple formats (articles, videos, FAQs, podcasts) for the platforms where their audience is active. The objective is to achieve Omnipresence/AI Optimization, a core KPI of our process. This ensures AI Assistive Engines don't just understand our clients but actively recommend them, driving high-quality leads and achieving long-term business goals.
Why Authoritative Sources matters to digital marketers
For years, digital strategists like David Amerland have correctly observed that marketing is moving beyond the written word into a multi-modal world of video, audio, and rich media. Simultaneously, technical pioneers like Jason Barnard have been building the frameworks to ensure algorithms can understand this diverse content. The challenge for businesses is connecting these two realities: how do you ensure your brilliant video or podcast is not just created, but delivered in a way that AI Assistive Engines can understand and use? This is precisely where the concept of Deliverability becomes essential. Defined by Barnard, it is the practical, holistic strategy for the multi-modal world Amerland describes. Deliverability isn't just about creating varied content; it's about systematically packaging and placing that content to educate algorithms. This proactive approach ensures your brand is not just present, but is the go-to solution that AI systems recommend within their own conversational funnels, effectively future-proofing your acquisition strategy for the AI era.
Posts tagged with Authoritative Sources
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
60 Simple Tips to Improve E.E.A.T for SEO
In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms....
What Kind of Information Can Be In My Personal Knowledge Panel?
What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Google’s...
How does the geo-location affect the visibility of my Knowledge Panel?
Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...
Knowledge Sources in Entity SEO: What you need to Know
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...
Why Google Knowledge Panels Disappear and How to Get Yours Back
Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...
Personal Knowledge Panel on Google: What You Need To Know
As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is...
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...
Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...
Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a law firm. At Kalicube, we have triggered thousands of Knowledge...
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