Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

The 10 Best Experts in Generative Engine Optimization (GEO) in 2025 Published on BrilliantSEO May 24, 2025 by Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard...

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

at kalicube, we didn’t invent physics - but we did apply it to digital strategy. the kalicube flywheel is a simple but powerful framework that drives consistent, compounding growth for...

At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...

All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...

What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...