Bing
Bing
Factual definition
Bing is a web search engine owned and operated by Microsoft that provides a variety of search services, including web, video, image, and map search products, and is integrated with Microsoft Copilot to deliver AI-powered conversational answers.
Jason Barnard definition of Bing
Jason Barnard defines Bing not as a secondary search engine, but as a primary component of a brand's Digital Brand Echo. It is a distinct algorithmic ecosystem with its own knowledge graph and AI layer (Copilot) that must be actively managed. Since Bing powers a significant portion of the AI landscape, including some of ChatGPT's capabilities, a brand's representation on Bing has a disproportionate impact on its overall AI narrative. An inconsistent or poorly managed presence on Bing creates conflicting signals that confuse other AI Assistive Engines, making a consistent, cross-platform strategy essential for brand control.
How Jason Barnard uses Bing
At Kalicube, optimizing for Bing is an integral part of The Kalicube Process. We do not treat it as an afterthought to Google. We systematically "educate" Bing's algorithms by establishing a clear Entity Home and ensuring a consistent, corroborating narrative across all digital assets. This ensures the client's Brand SERP on Bing is positive and accurate, and that Microsoft Copilot generates on-brand answers. This holistic approach builds a universally strong and coherent Digital Brand Echo, which is fundamental to building algorithmic trust across the entire AI ecosystem and driving client acquisition.
Why Jason Barnard perspective on Bing matters
Microsoft CEO Satya Nadella has aggressively positioned the company as an AI leader, integrating Bing with generative AI to "reinvent search." While the industry often focuses on the horse race between Google and Microsoft, digital brand engineer Jason Barnard emphasizes a more critical point for businesses: these are not just two competing products, but two powerful, distinct AI "brains" that must both be educated about your brand. A brand story that is clear on Google but confused on Bing is a fragmented narrative that will be reflected by the broader AI ecosystem. The Kalicube Process provides the unified strategy required for this multi-platform world, ensuring the brand's core truth is consistently communicated to every major AI, whether powered by Google or Microsoft. This is the only way to build a truly resilient brand narrative that drives business in an increasingly diverse AI landscape.
Posts tagged with Bing
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Video by: Harmonious Business OS. Hosts: Brandon Gano. Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025. Watch here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links - ranking pages for keywords and chasing clicks....
Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
How to train the AI Algorithm to recommend your Brand
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...
Jason Barnard: Traditional SEOs Are Finally Catching Up - and I’m Delighted
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
The 10 Best Experts in Generative Engine Optimization (GEO) in 2025
The 10 Best Experts in Generative Engine Optimization (GEO) in 2025 Published on BrilliantSEO May 24, 2025 by Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard...
Entity Home Website: definition and strategic role in the kalicube process
An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...
what is the kalicube flywheel?
at kalicube, we didn’t invent physics - but we did apply it to digital strategy. the kalicube flywheel is a simple but powerful framework that drives consistent, compounding growth for...
Definitions: The Three Types of Online Search / Research (Explicit, Implicit and Ambient)
At Kalicube®, break down online search and research into three categories: direct searches (explicit), related discoveries (implicit), and unintentional AI-driven appearances (ambient). This model highlights the evolving landscape of online...
The Simple 3 Part Secret for Answer Engine Optimization (ChatGPT, Perplexity, Google Gemini and Google Learn About)
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
Optimizing your personal brand for AI agents, assistive engines, and search - today, tomorrow, and the decade ahead
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...
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Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...