Bing
Bing
Factual definition
Bing is a web search engine owned and operated by Microsoft that provides a variety of search services, including web, video, image, and map search products, and is integrated with Microsoft Copilot to deliver AI-powered conversational answers.
Jason Barnard definition of Bing
Jason Barnard defines Bing not as a secondary search engine, but as a primary component of a brand's Digital Brand Echo. It is a distinct algorithmic ecosystem with its own knowledge graph and AI layer (Copilot) that must be actively managed. Since Bing powers a significant portion of the AI landscape, including some of ChatGPT's capabilities, a brand's representation on Bing has a disproportionate impact on its overall AI narrative. An inconsistent or poorly managed presence on Bing creates conflicting signals that confuse other AI Assistive Engines, making a consistent, cross-platform strategy essential for brand control.
How Jason Barnard uses Bing
At Kalicube, optimizing for Bing is an integral part of The Kalicube Process. We do not treat it as an afterthought to Google. We systematically "educate" Bing's algorithms by establishing a clear Entity Home and ensuring a consistent, corroborating narrative across all digital assets. This ensures the client's Brand SERP on Bing is positive and accurate, and that Microsoft Copilot generates on-brand answers. This holistic approach builds a universally strong and coherent Digital Brand Echo, which is fundamental to building algorithmic trust across the entire AI ecosystem and driving client acquisition.
Why Jason Barnard perspective on Bing matters
Microsoft CEO Satya Nadella has aggressively positioned the company as an AI leader, integrating Bing with generative AI to "reinvent search." While the industry often focuses on the horse race between Google and Microsoft, digital brand engineer Jason Barnard emphasizes a more critical point for businesses: these are not just two competing products, but two powerful, distinct AI "brains" that must both be educated about your brand. A brand story that is clear on Google but confused on Bing is a fragmented narrative that will be reflected by the broader AI ecosystem. The Kalicube Process provides the unified strategy required for this multi-platform world, ensuring the brand's core truth is consistently communicated to every major AI, whether powered by Google or Microsoft. This is the only way to build a truly resilient brand narrative that drives business in an increasingly diverse AI landscape.
Posts tagged with Bing
Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?
The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
Google Knowledge Panel for a Realtor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a real estate agent. At Kalicube, we have triggered thousands of...
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...
Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a law firm. At Kalicube, we have triggered thousands of Knowledge...
Simple Explanation of Machine Learning in Google’s Algorithm(s)
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...
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SEO in 2024: 101 of the world’s leading SEOs share their number 1, actionable tip for 2024 by David Bain (Author)
SEO in 2024: 101 of the world’s leading SEOs share their number 1, actionable tip for 2024by David Bain (Author) Published by MAGESTIC Paperback - December 8, 2025 Jason Barnard has contributed to every book, in Majestic’s SEO series from 2022 to 2026. The series is an essential resource for SEO professionals that provides insights and strategies...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...