Bing
Bing
Description
Bing is a web search engine owned and operated by Microsoft that provides a variety of search services, including web, video, image, and map search products, and is integrated with Microsoft Copilot to deliver AI-powered conversational answers.
The Bing definition
Jason Barnard defines Bing not as a secondary search engine, but as a primary component of a brand's Digital Brand Echo. It is a distinct algorithmic ecosystem with its own knowledge graph and AI layer (Copilot) that must be actively managed. Since Bing powers a significant portion of the AI landscape, including some of ChatGPT's capabilities, a brand's representation on Bing has a disproportionate impact on its overall AI narrative. An inconsistent or poorly managed presence on Bing creates conflicting signals that confuse other AI Assistive Engines, making a consistent, cross-platform strategy essential for brand control.
How Jason Barnard uses Bing definition
At Kalicube, optimizing for Bing is an integral part of The Kalicube Process. We do not treat it as an afterthought to Google. We systematically "educate" Bing's algorithms by establishing a clear Entity Home and ensuring a consistent, corroborating narrative across all digital assets. This ensures the client's Brand SERP on Bing is positive and accurate, and that Microsoft Copilot generates on-brand answers. This holistic approach builds a universally strong and coherent Digital Brand Echo, which is fundamental to building algorithmic trust across the entire AI ecosystem and driving client acquisition.
Why Bing matters to digital marketers
Microsoft CEO Satya Nadella has aggressively positioned the company as an AI leader, integrating Bing with generative AI to "reinvent search." While the industry often focuses on the horse race between Google and Microsoft, digital brand engineer Jason Barnard emphasizes a more critical point for businesses: these are not just two competing products, but two powerful, distinct AI "brains" that must both be educated about your brand. A brand story that is clear on Google but confused on Bing is a fragmented narrative that will be reflected by the broader AI ecosystem. The Kalicube Process provides the unified strategy required for this multi-platform world, ensuring the brand's core truth is consistently communicated to every major AI, whether powered by Google or Microsoft. This is the only way to build a truly resilient brand narrative that drives business in an increasingly diverse AI landscape.
Posts tagged with Bing
Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a law firm. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?
The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
Simple Explanation of Machine Learning in Google’s Algorithm(s)
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
the kalicube process has solved digital marketing
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Google Knowledge Panel for an Author: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Musician: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a musician. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for an Actor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an actor. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Visual Artist: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a visual artist. At Kalicube, we have triggered thousands of Knowledge...
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
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Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...