Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft’s earlier search engines, including MSN Search, Windows Live Search, and Live Search. https://en.wikipedia.org/wiki/Microsoft_Bing
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...
Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...
Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:...
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...