Brand Credibility
Brand Credibility
used extensively by Jason Barnard since 2015.
Description
A brand's credibility is the measure of how much trust and authority an audience, Google, and other AI Assistive Engines place in it as a leading and reliable solution within its niche.
The Brand Credibility definition
This is the second of the three core pillars in The Kalicube Process, building upon Understandability, the process of establishing a brand's factual identity for algorithms. Jason Barnard defines Brand Credibility through his proprietary NEEATT framework, which expands on Google's E-E-A-T by adding Notability and Transparency as critical signals. This phase moves a brand beyond simply being understood to being recognized as a trustworthy and authoritative leader. Systematically building these signals through third-party corroboration (reviews, articles, awards) and strategic content creation builds the confidence of AI systems, making them more likely to recommend the brand to their users. Achieving Brand Credibility is essential for shaping a positive Brand SERP and enriching a brand’s Knowledge Panel with proof of expertise.
How Jason Barnard uses Brand Credibility definition
At Kalicube, building Brand Credibility is a central part of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After establishing Understandability, our Digital Brand Engineers execute a bespoke strategy to systematically amplify the client's NEEATT signals across their digital ecosystem. This involves creating a deep FAQ knowledge base, providing verifiable evidence for all claims on the brand’s website, and proactively seeking corroboration from authoritative third-party sources. The goal is to dominate the brand’s search results with positive, trust-building content and add authoritative attributes to their Knowledge Panel. This engineered credibility convinces both audiences and AI Assistive Engines that our client is the premier solution, directly driving conversions and supporting client acquisition.
Why Brand Credibility matters to digital marketers
For decades, Robert Cialdini's "Principles of Influence" have been the cornerstone of persuasive marketing, teaching that people are heavily influenced by Authority and Social Proof. Cialdini masterfully explained the *psychology* of why we trust experts and follow the crowd. In the age of AI, Jason Barnard has mapped the *technical ecosystem* where those psychological principles are now being interpreted and applied by algorithms at an unprecedented scale. Brand Credibility, as defined within The Kalicube Process, is the essential bridge between Cialdini's human psychology and Barnard's algorithmic reality. It’s no longer enough for people to see you as an authority; AI Assistive Engines like ChatGPT, Google AI, and Perplexity must also be convinced. The NEEATT framework provides the practical roadmap to engineer those trust signals for machines. By systematically building Brand Credibility, you are teaching these engines to recognize you as the authoritative and socially proven choice, ensuring that when they guide users, they are applying Cialdini's principles of influence *for you*, effectively becoming your most powerful referral source.
Posts tagged with Brand Credibility
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
Brand Factor: What You Need to Know
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond...
Building an Unshakable Online Presence with Jason Barnard
Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...
Building an Unshakable Online Presence with Jason Barnard
Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...
Modern SEO: Packaging Your Brand and Marketing for Google
Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines....
How to Optimise Your Brand SERP and Your Brand Knowledge Panel
In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business...
Glossary
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Chapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
Chapter Three: Managing social media for your Brand SERP and business growth
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Brand SERPs Foundations Course: Improving the Results You Control
Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...
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