The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond...
Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...
Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...
Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines....
In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business...
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...
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