What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

the kpi for The Kalicube Process™ is a brand serp you own. your brand dominates every result on the page and tells the story you want to tell. the in-search...

Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive...

what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...

Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...

In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand...

Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and...

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone -  clients, partners, distributors, suppliers, employees,...

Most people don’t realise that Brand Search Optimisation is one of the most powerful SEO hacks in 2025! In this episode, SEO legend Jason Barnard from Kalicube® shares how building...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...