Brand Story
Brand Story
Description
A Brand Story is the structured narrative that communicates who a brand is, what it stands for, and why it matters. When implemented online, this will shape how both people and algorithms understand and remember it across search, social, and AI.
Posts tagged with Brand Story
Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity
Published on USA Today July 18 2025 (author of this article is Daniel Wyles) Long before he became ‘The Brand SERP Guy®,’ Jason Barnard was just another boy growing up in rural Yorkshire,...
The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard
Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...
Entrepreneurs Are Losing Millions Because Google and AI Don’t Understand Them — New Book Exposes the Problem and Reveals How Smart Leaders Are Turning It Into Revenue
Published on PR Newswire (July 03, 2025) If you’re a seven or eight-figure entrepreneur, there’s a significant chance you are losing hundreds of thousands to millions of dollars annually without realizing...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)
Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...
092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Step by step implementation The Kalicube Process
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...
Explore How AI is Transforming Brand Narratives and Discover Strategies to Adapt Effectively.
Welcome to the Online Prosperity Show, and I’m your host, Prosper Taruvinga! You know, they say Google knows everything - but what if I told you that today’s guest actually...
How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard
In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...
Master Online Brand Storytelling Before Google and AI Do!
Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...
Google is a Child Thirsty for Knowledge. We Need to Educate It.
Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...