Brand Strategy

Brand Strategy

Description

Brand Strategy is the long-term plan that defines how a brand will be positioned, perceived, and experienced by its target audience—guiding all messaging, visual identity, and digital presence to build recognition, trust, and competitive advantage.

Posts tagged with Brand Strategy

A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity

A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity Published on Rolling Stone August 07, 2025 by Jason Barnard In an age where AI assistants...

AIAlgorithmic Weight of ProofBrand+24 more
Aug 7, 2025 Jason Barnard

Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it

Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...

AIAI-DrivenAmbient Research+32 more
Aug 6, 2025 Jason Barnard

Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)

Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...

AIAI-DrivenAmbient Research+30 more
Aug 6, 2025 Jason Barnard

Why It’s Important To Tailor Your Personal Branding Strategy To AI

Article written by Jason Barnard on Forbes You’re already building a personal brand - intentionally or not. Maybe you’re following a framework like Donald Miller’s StoryBrand or Simon Sinek’s The...

AIAI ModeBrand+19 more
Jul 21, 2025 Jason Barnard

Jason Barnard: Mastering Google & AI Representation /Ep 4005

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...

AIBrandBrand Strategy+20 more
Jun 4, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+252 more
May 24, 2025 Jason Barnard

How Kalicube Implements The Kalicube Process

Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. ...

AIAI OverviewsAI Search+44 more
May 5, 2025 Jason Barnard

The 12 Concrete Results of Implementing The Kalicube Process

The 12 concrete results of implementing The Kalicube Process™ are listed below.  Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...

AIAI Assistive EnginesAI in Search+47 more
May 5, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

Anatomy of a Knowledge PanelAuthoritative SourcesBrand+41 more
May 5, 2025 Jason Barnard

“Doing a Disney” on Google: What You Need To Know

What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...

BrandBrand SERPBrand Strategy+24 more
May 5, 2025 Jason Barnard

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBingBrand+38 more
May 5, 2025 Jason Barnard

Richard Branson’s relationship with Jason Barnard

The business world is a lot more connected than we think. Take this fascinating entrepreneurial triangle: Jason Barnard, Richard Branson, Scott Duffy. On the surface, it looks like Branson and...

AIBrandBrand Strategy+10 more
Apr 21, 2025 Jason Barnard