Brand-Trigger Phrase
Brand-Trigger Phrase
Description
A brand-trigger phrase is any user query or engine response that features your brand. That can be: A brand mention in a user query. A brand mention in a response from the engine.
Posts tagged with Brand-Trigger Phrase
Jason Barnard coined the term “brand-trigger phrase”
Jason Barnard coined the term “Brand-Trigger Phrase™” in 2025 as part of The Kalicube Process™. Brand-trigger phrase is an alternative term for traditional SEO keywords. In the age of AI...
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
What is a brand-trigger phrase in SEO / AEO?
A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response...
Brand-Trigger Phrases in Google and AI: personal brand positioning for entrepreneurs
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...
We need a new definition of a “keyword” in the age of AI. Here it is.
Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in...
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