The initial internal step where search engines break web content into semantically distinct chunks or passages for independent analysis.
The Chunking in Web Indexing definition
This is the initial internal step where Google and Bing process a webpage after rendering by breaking the content into semantically distinct chunks or passages. These chunks are analyzed independently to determine their relevance and purpose.
How Jason Barnard uses Chunking in Web Indexing definition
We structure every key page, especially the Entity Home, with chunk-friendly formatting like clear headings and coherent paragraphs. This allows search engines to easily extract and interpret the content to support entity understanding.
Why Chunking in Web Indexing matters to digital marketers
Google and Bing analyze and evaluate each chunk independently, not the whole page as a block. This affects passage-level rankings, featured snippet eligibility, and AI summarization accuracy. If your content isn't chunkable, your most important facts may be missed.
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