Claim, Frame, Prove is a systematic process for controlling a brand’s narrative where a brand first makes a factual statement about itself (Claim), then presents that statement in alignment with its core brand story (Frame), and finally substantiates it with corroborating evidence from trusted, independent sources (Prove).
Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity Published on USA Today July 18 2025 by Daniel Wyles Long before he became ‘The Brand...
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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