Claim-Frame-Prove Loop

A repeatable, structured process by which brands educate AI systems with facts they can trust, reuse, and recommend, consisting of Claim, Frame, and Prove.

This is a repeatable, structured process for educating AI systems with facts they can trust and recommend. The loop involves: Claiming a fact on your Entity Home, Framing it with context and story, and Proving it with trusted, independent sources. It is a perpetual teaching cycle for all major AI systems.

We build this loop into our clients' content strategy. The Entity Home is the Claim, supporting content is the Frame, and third-party corroboration is the Proof. We monitor the loop's strength to ensure AI systems are always learning the desired narrative.

This loop is how machine trust is earned. If you skip a step, AI will misinterpret facts or omit your brand entirely from answers. AI learns from what it sees repeatedly and contextually from multiple trusted angles; this loop is how you feed it.