Claim-Frame-Prove Loop

Claim-Frame-Prove Loop

Description
A repeatable, structured process by which brands educate AI systems with facts they can trust, reuse, and recommend, consisting of Claim, Frame, and Prove.
The Claim-Frame-Prove Loop definition
This is a repeatable, structured process for educating AI systems with facts they can trust and recommend. The loop involves: Claiming a fact on your Entity Home, Framing it with context and story, and Proving it with trusted, independent sources. It is a perpetual teaching cycle for all major AI systems.
How Jason Barnard uses Claim-Frame-Prove Loop definition
We build this loop into our clients' content strategy. The Entity Home is the Claim, supporting content is the Frame, and third-party corroboration is the Proof. We monitor the loop's strength to ensure AI systems are always learning the desired narrative.
Why Claim-Frame-Prove Loop matters to digital marketers
This loop is how machine trust is earned. If you skip a step, AI will misinterpret facts or omit your brand entirely from answers. AI learns from what it sees repeatedly and contextually from multiple trusted angles; this loop is how you feed it.
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