Cohort Entities
Cohort Entities
Description
Groupings of related entities (people, brands, topics) that Google evaluates together, influencing ranking, comparison, and understanding.
The Cohort Entities definition
This term, inspired by leaked Google documentation, describes groupings of related entities (like people or brands) that Google evaluates together. These "Algorithmic Entity Cohorts" influence how you rank and are understood.
How Jason Barnard uses Cohort Entities definition
We identify a brand's ideal cohort and ensure they are associated with the right entities through context, topic, and credibility. This way, when Google evaluates the cohort, our clients rise with it.
Why Cohort Entities matters to digital marketers
Google and AI don't just rank you; they place you in comparison groups. If you're not associated with the right cohort, you will be excluded from key SERP features, lists, and recommendations.
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