An umbrella term for Google SERP and Knowledge Panel features displaying horizontally scrollable boxes tailored to a specific content type (e.g., articles, podcasts, tweets).
The Content-Specific Carousels definition
This umbrella term groups Google SERP and Knowledge Panel features that display horizontally scrollable boxes tailored to a specific content type (e.g., articles, podcasts). These are AI-curated showcases related to a recognized entity.
How Jason Barnard uses Content-Specific Carousels definition
We treat each carousel type as a unique algorithmic opportunity. We create and structure content to meet the machine's expectations and explicitly connect that content to the entity using semantic relationships.
Why Content-Specific Carousels matters to digital marketers
Each carousel increases SERP footprint, engagement, and trust, especially in zero-click and entity-driven search. If your brand isn't feeding the right content into the right carousel, it's not visible where decisions are made.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.