Conversational Acquisition Funnel
Conversational Acquisition Funnel
Description
The AI-era evolution of the sales funnel, where discovery, interest, consideration, and conversion happen inside a multi-turn conversation with a chatbot or voice assistant.
The Conversational Acquisition Funnel definition
This is the AI-era evolution of the sales funnel, where discovery, interest, consideration, and conversion all happen within a multi-turn conversation with a chatbot or voice assistant.
How Jason Barnard uses Conversational Acquisition Funnel definition
We build branded conversational paths that feed into this funnel. We start with visibility, then reinforce credibility, and guide the AI toward recommending our clients as the conversion endpoint.
Why Conversational Acquisition Funnel matters to digital marketers
The funnel is no longer on a website; it's in a chat window. If your brand is not part of the conversation, it won't be part of the decision. This model reframes acquisition for how users discover and convert in AI-driven environments.
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