Cornerstone Entities

Cornerstone Entities

Description

Foundational entities that support and strengthen the interpretation of other entities, acting as anchors in a digital ecosystem.

Posts tagged with Cornerstone Entities

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

How Kalicube Hit the Brand SERP Tipping Point and Why it Matters

What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...

BrandBrand SERPBrand SERP Tipping Point+27 more
May 5, 2025 Jason Barnard

Schema Markup in SEO: What You Need To Know

In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

Authoritative SourcesBingBrand+36 more
May 5, 2025 Jason Barnard

How to Build a Future-Proof Digital Search Strategy

The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...

AIAI-DrivenAnswer Engines+25 more
May 5, 2025 Jason Barnard

Cornerstone Entities in SEO: What You Need To Know

What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...

BrandBrand SERPBusiness+15 more
May 5, 2025 Jason Barnard
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