Cornerstone Entities
Cornerstone Entities
Description
Foundational entities that support and strengthen the interpretation of other entities, acting as anchors in a digital ecosystem.
The Cornerstone Entities definition
These are foundational entities that support and strengthen the interpretation of other entities, acting as anchors in your digital ecosystem that Google already understands and trusts.
How Jason Barnard uses Cornerstone Entities definition
We build strategic connections between our clients and trusted entities—like authors or partners—through schema and third-party corroboration. These become semantic support structures that lift the whole ecosystem.
Why Cornerstone Entities matters to digital marketers
Brands don't exist in isolation; Google builds meaning through relationships. By aligning with Cornerstone Entities, you boost credibility, notability, and contextual relevance in the Knowledge Graph.
Posts tagged with Cornerstone Entities
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...
How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
Cornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...
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