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Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Published on SearchMetrics March 30, 2017 (Daniel Furch) Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying...
Published on Swydo January 14, 2019 (Jason Barnard) One of the most powerful ways to optimize your site and boost your search engine results is also one of the least...
Published on SEMrush November 27, 2018 (Elizaveta Shutova) 2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and...
Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for...
Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn’t helpful to Wikipedia usersit truly...
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? If you know a little about HTML, you will know that HTML tags are (mostly) used to...
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...
Brand SERPs You Really Should Be Tracking (and Improving) Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore {Brand} SERPs at your peril! Search queries in the SERPs for...
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...