Creator Authority Signal
Creator Authority Signal
Description
The underlying trust signal Google uses to evaluate the credibility and relevance of a content creator, as indicated through isAuthor.
The Creator Authority Signal definition
This is the underlying trust signal Google uses to evaluate the credibility of a content creator, as indicated through isAuthor. It tells the algorithm if the person is a trustworthy expert in the context and impacts how content is scored under E-E-A-T.
How Jason Barnard uses Creator Authority Signal definition
We explicitly define the author using structured data and align that entity with an author page, verified second-party profiles, and high-confidence third-party mentions. We also ensure consistency between authored content and claimed expertise.
Why Creator Authority Signal matters to digital marketers
Google evaluates who wrote the content, not just what's written. If the author is invisible or inconsistent, the content's trust score drops. Strong Creator Authority Signals improve indexing velocity and enhance Knowledge Panel stability. People are entities too, and Google needs to trust the expert.
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