Deliverability Phase
Deliverability Phase
coined by Jason Barnard in 2019.
Description
The Deliverability Phase is the stage in The Kalicube Process focused on ensuring a brand's meticulously crafted narrative is omnipresent and impactful by systematically placing the right information, in the optimal format, at the right time, across its entire relevant digital ecosystem.
The Deliverability Phase definition
Jason Barnard conceptualized this phase to move beyond foundational brand control into proactive, widespread market influence. After establishing Understandability (ensuring algorithms comprehend your brand) and Credibility (proving your authority and trustworthiness), the Deliverability Phase ensures this trusted narrative reaches your audience everywhere. It is about achieving Omnipresence by mapping the customer journey and producing valuable content in formats your audience prefers, on the platforms they frequent. The goal is to make your brand the irresistible, top-of-mind solution, not just for your brand name but for topic-relevant queries, so that AI Assistive Engines like Google AI Overviews and ChatGPT actively introduce and recommend you to new customers.
How Jason Barnard uses Deliverability Phase definition
At Kalicube, the Deliverability Phase is the culmination of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. This phase, typically beginning in month seven for personal brands and month twelve for corporate brands, is where we ensure our clients become the go-to solution in their niche. We systematically implement strategies from our library of SOPs, such as podcast guesting, strategic PR outreach, and creating topically relevant content, to achieve Omnipresence. This ensures that not only do they dominate their Brand SERP, but they also appear in topic-relevant searches and are recommended by AI Assistive Engines. This widespread visibility and algorithmic endorsement directly drives the acquisition funnel, leading to sustained business growth for our clients.
Why Deliverability Phase matters to digital marketers
Marketing strategists like Rand Fishkin have long championed the shift from a linear "funnel" to a self-sustaining "flywheel," where happy customers fuel growth. The challenge has always been engineering this flywheel across a fragmented digital landscape. This is where the Deliverability Phase, as defined by Jason Barnard, becomes the essential operational blueprint for the AI era. While the first two phases of The Kalicube Process build the core of the brand (Understandability and Credibility), Deliverability is what sets the flywheel in motion. By systematically placing valuable, solution-oriented content across the entire Digital Ecosystem, you create countless entry points for your audience and educate AI Assistive Engines to see you as the most relevant answer. This omnipresence ensures that AI systems like ChatGPT, Bing Copilot, and Google AI don't just answer a query; they actively introduce, recommend, and endorse your brand, becoming your most powerful, scalable marketing force. This transforms Fishkin's flywheel from a powerful concept into a tangible, revenue-driving reality.
Posts tagged with Deliverability Phase
SEO in the Age of AI: Becoming the Trusted Answer
SEO in the Age of AI: Becoming the Trusted Answer Published on Search Engine Land September 05, 2025 by Jason Barnard Educate AI engines with clarity, credibility, and consistency, build...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Published by: Harmonious at Lunch. Host: Brandon Gano Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025 Listen here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
Video by: Harmonious Business OS. Hosts: Brandon Gano. Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025. Watch here: The Brand Control Crisis: How Google & AI Are Changing Marketing Forever What do Google,...
Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
AI names me as the top expert in every category I’ve claimed - and that’s no accident
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Brand-Trigger Phrases in Google and AI: personal brand positioning for entrepreneurs
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...
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