Digital Brand Ecosystem
Digital Brand Ecosystem
Description
The complete network of digital assets that represent a brand online, including websites, social profiles, podcasts, reviews, and Knowledge Panels.
Posts tagged with Digital Brand Ecosystem
How to train the AI Algorithm to recommend your Brand
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Jason Barnard coined the term “brand-trigger phrase”
Jason Barnard coined the term “Brand-Trigger Phrase™” in 2025 as part of The Kalicube Process™. Brand-trigger phrase is an alternative term for traditional SEO keywords. In the age of AI...
What is a brand-trigger phrase in SEO / AEO?
A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response...
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