The total algorithmic value of a brand’s online presence, measured by how AI systems interpret, trust, and recommend the brand.
The Digital Brand Equity definition
This is the total algorithmic value of a brand's online presence, measured by how AI systems interpret, trust, and recommend the brand, not by traffic or rankings. It reflects the cumulative strength of your entity in the eyes of algorithms.
How Jason Barnard uses Digital Brand Equity definition
We build Digital Brand Equity by defining the brand's core identity in a machine-readable format, structuring the digital ecosystem to reinforce it, and ensuring facts are consistent and repeated. We track improvements by how AI systems rank the brand in trust and semantic centrality.
Why Digital Brand Equity matters to digital marketers
In the AI era, brand value is what the machine believes about you. Strong Digital Brand Equity leads to faster visibility for new projects, default inclusion in AI recommendations, and long-term control over the brand narrative. It turns digital assets into algorithmic trust capital.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.