Digital Brand Strategy

Digital Brand Strategy

Description
A digital brand strategy is a comprehensive plan that outlines how a brand will establish, maintain, and grow its presence and reputation across all online channels.
Posts tagged with Digital Brand Strategy

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

How Kalicube Implements The Kalicube Process

Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. ...

AIAI SearchBing+44 more
May 5, 2025 Jason Barnard

The 12 Concrete Results of Implementing The Kalicube Process

The 12 concrete results of implementing The Kalicube Process™ are listed below.  Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...

AIAI Assistive EnginesAI in Search+50 more
May 5, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

AIAnatomy of a Knowledge PanelAuthoritative Sources+45 more
May 5, 2025 Jason Barnard

“Doing a Disney” on Google: What You Need To Know

What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...

AIBrandBrand SERP+31 more
May 5, 2025 Jason Barnard

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBingBrand+46 more
May 5, 2025 Jason Barnard

Richard Branson’s relationship with Jason Barnard

The business world is a lot more connected than we think. Take this fascinating entrepreneurial triangle: Jason Barnard, Richard Branson, Scott Duffy. On the surface, it looks like Branson and...

AIBrandBrand Strategy+11 more
Apr 21, 2025 Jason Barnard

Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

AIBingBing CoPilot+39 more
Apr 8, 2025 Jason Barnard

Kalicube at Digital Marketing Europe 2025

This article is originally published on kalicube.com. Vilnius, Lithuania - From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of Digital Marketing Europe (DME) 2025, a...

Affiliate MarketingAIAI-Driven+49 more
Mar 18, 2025 Staff Writer

Kalicube at the #DMWF North America 2024

Kalicube® has once again solidified its position as a leader in digital branding at DMWF North America 2024. Held on September 26-27, 2024, at the Marriott Marquis in New York,...

Advertising CampaignsAIAI-Driven+37 more
Oct 17, 2024 Staff Writer

Chapter Eight: SEO Tactics, Techniques, and Strategies

Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...

AIBrandBrand SERP+24 more
Jan 1, 2022 Jason Barnard

Chapter Seven: Managing Knowledge Panels

Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...

AIBrandBrand Credibility+21 more
Jan 1, 2022 Jason Barnard