Digital Identity

Digital Identity

Description
A digital identity is the unique set of characteristics, attributes, and data points that represent a person, organization, application, or device in the digital world.
Posts tagged with Digital Identity

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

AIBingBrand+27 more
May 12, 2025 Jason Barnard

what is the kalicube flywheel?

at kalicube, we didn’t invent physics - but we did apply it to digital strategy. the kalicube flywheel is a simple but powerful framework that drives consistent, compounding growth for...

AIBingBing CoPilot+24 more
May 12, 2025 Jason Barnard

How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)

Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...

AIBrandBrand SERP+23 more
May 5, 2025 Jason Barnard

Kalicube Online Reputation Management Spectrum

In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...

AIBrandBrand Authority+30 more
May 5, 2025 Jason Barnard

How to Build a Robust Brand Identity Online When You Have a Common Name

Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...

AIBrandBrand SERP+30 more
May 5, 2025 Jason Barnard

Personal Branding: A Guide from Kalicube

What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

AIBrandBrand Search+37 more
May 5, 2025 Jason Barnard

Personal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You

You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...

AIBrandBusiness+12 more
May 3, 2025 Jason Barnard

092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? In this mind-shifting episode, Jason Barnard - the world authority on Digital...

AIBingBrand+54 more
Apr 24, 2025 Jason Barnard

What AI says about you when you’re not in the room

Published on Marketing Tech April 24, 2025 (Muhammad Zulhusni) In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the...

AIBrandBranding+40 more
Apr 24, 2025 Jason Barnard

092 Master Digital Marketing Without the Snake Oil with Jason Barnard

While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...

AIBingBrand+49 more
Apr 24, 2025 Jason Barnard

The existential threat no one’s talking about: your personal brand in the age of AI

You’re building a business. You’re investing in your personal brand. You’re showing up on podcasts, stages, LinkedIn, even the press. But here’s the truth: none of that matters if Google...

AIBrandBusiness+9 more
Apr 19, 2025 Jason Barnard
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Entrepreneurs winning the game in Google and AI with their Personal Brand

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

AIAmazonBrand+20 more
Jun 13, 2025 Jason Barnard

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+22 more
Apr 17, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+30 more
Oct 2, 2024 Jason Barnard