I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...
at kalicube, we didn’t invent physics - but we did apply it to digital strategy. the kalicube flywheel is a simple but powerful framework that drives consistent, compounding growth for...
Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...
In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? In this mind-shifting episode, Jason Barnard - the world authority on Digital...
Published on Marketing Tech April 24, 2025 (Muhammad Zulhusni) In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the...
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
You’re building a business. You’re investing in your personal brand. You’re showing up on podcasts, stages, LinkedIn, even the press. But here’s the truth: none of that matters if Google...
The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...